Need help differentiating your product or service from the competition?
Our 60 Day Perfect Product Program is designed to streamline the process of creating a successful product or service. We work with product managers, consultants, and course creators to define their offer, develop a nine-step product, and create a fully automated video sales funnel. Our program eliminates the need to spend time figuring out who your ideal client is, hiring creative writers and script editors, or organizing your message, allowing you to focus on launching your product and consistently attracting paying clients without feeling overwhelmed or distracted. The program is specifically focused on the product creation process.
What are the deliverables of the Perfect Product Program?
This is an illustration of how your Perfect Product elements, such as the Perfect Pitch and 9-step roadmap, can be integrated into a lead magnet landing page to attract and convert potential clients.
Upon completion of the 60 Day Perfect Product Program, you will have acquired three crucial elements to aid in the promotion and sale of your product:
Perfect Pitch: A compelling and concise "elevator pitch" style message that will be used across all of your marketing materials. This message will be the foundation for many emails, SMS campaigns, and landing pages, as it speaks directly to your target audience and draws them in with its powerful appeal.
A visually appealing 9-step roadmap that illustrates the repeatable product we developed together. This will be a valuable lead magnet that will help you attract and convert more prospects into paying customers.
A explainer video that you will use to showcase how your 9-step program works. This will be an effective tool for demonstrating the value of your product and helping potential customers understand its benefits.
27 email drip & 7 sms drip are designed based on the 9-step roadmap that outlines the clients product and how it functions. This means that each email in the series is carefully crafted to build upon the previous step and provide a comprehensive overview of the product, showcasing its value and benefits to potential customers.
Experience A 'Perfect Product' Session
Witness firsthand how we extract crucial details to shape your unique 'Perfect Product'. Join us as we interact with Mac, a Navy SEAL, aiming to simplify messaging to scale his special warfare prep program.
Example Of What's Included In The Perfect Product
Perfect Pitch
we develop this from 1:1 sessions with you
This will be a valuable lead magnet that will help you attract and convert more prospects into paying customers.
"The OnRamp Program gifts reliable vehicles and ongoing support to help qualifying individuals improve their employment, spend more time with their children, and serve their community without falling prey to scammers or predatory lenders or losing hours walking so that they and their families can become self-sufficient for generations to come."
9 Step Roadmap
we design this for you
Explainer Video
we produce this for you
This will be an effective tool for demonstrating the value of your product and helping potential customers understand its benefits.
27 Email Drip
we create this for you
Each email in the series is carefully crafted to build upon the previous step and provide a comprehensive overview of the product, showcasing its value and benefits to potential customers.
See Final Perfect Product Output File
Jason Pulliam
4 Unique Programs
each of our 4 programs stand on their own and gain synergy when combined
Why Work With Vitality Marketing?
John Nieuwenburg
Top 200 Business Coach
If I were left to my own devices without you, I probably wouldn’t give marketing the amount of attention that it needs. Because in my day to day I’m busy and don’t. And so having you or this call, makes me, pay attention to it at least once a week. I learned that from BNI. You know I’d be going each week to the BNI meeting and it was a 10-15 minute drive each week. I’m like rehearsing what the f*&$ am I gonna say today to make it interesting. And so you know once a week you sort of turn your mind to marketing and how to apply, how to express that. And so there’s a soft but significant value and benefit for me at least, and how we work together.
Does This Process Work?
Book A Perfect Product
Fast Track Zoom Call
We'll conduct a thorough review of your current product or service. During the call, we'll evaluate how effectively your product explains itself, assess the ease of purchase for your service, and examine how well your product lends itself to referral or digital marketing. We'll also work with you to develop a clear, 90-day path forward for your product development. Schedule a call today and let's start building the perfect product for your business.
What You’ll Do Before the Call
Gather the names of the different services or courses you sell. Bring any current marketing material like a sales deck that you use currently pitch your services.
What Happens During the Call
During the call we will review your current product or service and identify areas for improvement. We will look at how clearly your product explains itself, whether your service makes it easy for people to buy, and if your product lends itself well to being sold by referral or digital marketing. We will also discuss packaging your programs into specific products for specific audiences and creating an exciting journey with a defined outcome over a defined period of time.
What Changes After the Call
We will provide you with a customized plan to improve your product or service and attract more paying clients. This plan will include specific recommendations on messaging, positioning, and marketing strategies to help you stand out in a crowded market and consistently convert leads into paying customers.
About Jason Pulliam
Hey there! I'm Jason, the founder of Vitality Marketing Firm.
I'm an avid researcher of technology and marketing, and I love figuring out ways to automate tasks and increase the personalization of the customer's online journey. My sweet spot is taking a consulting business that is already generating revenue and doubling it.
You know, it wasn't always this way. Clients would come to me, wanting to 'sprinkle in some paid ads magic' and expecting their current business model to flourish within 30 days. But what I learned over the years is that most clients didn't have a clear path from point A to point B, where they wanted to take each of their customers.
That's when I realized that all the secrets of digital marketing can't move the needle more than 20% above where a client starts UNLESS you have a clear product to sell first.
With over 15 years of experience in sales and marketing, I've helped hundreds of businesses improve their sales process, generate more leads, and increase revenue. I lead a team of experts in sales, marketing, and automation who work behind the scenes to build a sales team that will help businesses grow. I also provide weekly one-on-one Zoom meetings with my clients to ensure they are on track to achieve their goals.
If you're looking to take your sales to the next level, let's schedule a consultation call and I'll show you how Perfect Product can help you define your offer and develop a nine-step product in 90 days without getting distracted and overwhelmed by guessing who your perfect client is, having to hire creative writers, script editors, and organizing your message into a fully automated video sales funnel drip so you can consistently attract paying clients.
FAQ's
Q. Can I do this program in less than 60 days? I'm in a hurry!
A. The Perfect Product Program is designed to be completed in 60 days, as the process is iterative and builds on each step from the previous week. To ensure the best results, we recommend sticking to the 60-day timeframe. However, between our bi-weekly 1-on-1 calls, you will have "homework" to continue working on your product. The more you complete between sessions, the faster we can move through the program.
Q. What if I can't make all of the zoom calls?
A. Our bi-weekly 1-on-1 calls are a crucial part of the program and it is important that you make every effort to attend them. If for any reason you are unable to attend a call, please let us know in advance so we can make arrangements to reschedule.
Q. Is the Perfect Product Program going to give me landing pages, email copy, videos, and other resources?
A. The program focuses on developing the messaging and strategy for your product, and while it will not provide you with finished landing pages, email copy, and other resources, it will provide you with the text that will go on landing pages, the text that will go inside your email campaign drip, the definition of your 9 steps and 9 sub-steps of your program, and the video. We will also provide you with a 9 Step Roadmap PDF. After completion, you can take all the information and messaging developed during the program and use it in our Inbound Rocket program to build out your landing pages, email drips and other marketing materials.
Q. Will I need to do any work outside of the 1-on-1 Zoom calls?
A. Yes, some additional work will be required between sessions. The program focuses on uncovering your target audience, understanding their needs, and developing a repeatable process or course for your product or service. This may include drafting the structure of your program's 9 steps and refining the details of your offering. On average, you can expect to spend 1-3 hours of additional work throughout the 60-day program.
Why Have A Free Consultation Call?
Get crystal clear on what you should be doing next, but don't take our word for it
MARTY JONES
Business Architect Coach
"…yeah, either people are time-stretched and so the two grand monthly retainer is a good pay off or they have the time to invest and DIY their own marketing software and systems."
SHAWN PARKER
Crypto Trader Consultant
"But yeah, the only other caveat I would say about working with Jason is something, I don’t know a few years ago I started trying to do my own Google and Facebook marketing and, you know, blew through a couple of grand pretty quick and felt stupider than I did before I started and I realized that it’s such a dynamic fluid complex world that you need to be someone like you who, you know, kind of lives and breathes this stuff all day trying to figure it out. "
JESSICA SANDERS
Tax Consulting Service Provider
"Because if you’re a DIY, do it yourselfer kind of guy, it’s, it’s false, savings if you think that you can save money by doing it yourself, least that’s my theory that you’re better off to hire someone who’s expert anyway.”
What Are You Waiting For? Let’s Improve your product offer!
This Is Part Of Our 4 Part System Called Rocket Launch
All 4 of our systems make up our Rocket Launch Program. Inbound Rocket, Perfect Product, Traffic Rocket and Outbound Rocket are each stand-alone products. When you combine all four products, you get messaging that gets your prospect to buy, all-in-one software to track and nurture your prospect, and paid website traffic to generate new prospects, each in 90 days, without having to hire copy editors, technical staff, web designers, so you don't spend years with a great product, or course stuck inside your head.